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Event Details
Next Generation
Content
With the advent of digital media,
the need for brands to be fluid, reactive and engaging has never been greater.
Across the industry, how is this being achieved? What new models have emerged to
best provide clients with the sort of content that spreads, and sells?
Next Generation Content is more than
merely virals and microsites. It requires narrative structure, an understanding
of media convergence and bespoke communication.
Contagious and Trailer Park will be
joined by Cannes Grand Prix-winning alternate reality game experts, data
visualization specialists and strategic mobile and media marketing authorities
as we debate these questions, considering how to best leverage new platforms and
distribution mechanisms to create the sort of following, whether for a brand or
a platform, that guarantees the difference between success, and
failure.
Speakers
/
Susan
Bonds, president and CEO, 42
Entertainment www.42entertainment.com
Jess
Greenwood, deputy editor, Contagious Magazine
www.contagiousmagazine.com
Sha Hwang, design technologist,
Stamen http://stamen.com
Nathan Martin, CEO, DeepLocal www.deeplocal.com
Rick
Eiserman, CEO, Trailer Park www.trailerpark-studios.com
The free event will take place at
Trailer Park on the 4th February 2010.
Spaces are strictly limited so
please register above.
When & Where
Trailer Park, 7th Floor
6922 Hollywood Blvd
12th Floor
Hollywood,
CA 90028
Thursday, February 4, 2010 from 9:00 AM to 1:00 PM (PT)
Add to my calendar
Hosted By
Trailer Park / Contagious Communications
TRAILER PARK /
www.trailerpark-studios.com
CONTAGIOUS MAGAZINE /
www.contagiousmagazine.com
